Client: Duracell
Agency: Wieden+Kennedy NY


October 2016 our team won creative AOR duties for Duracell, with some real off beat ideas, and then went on to create visuals for the weirdest battery social posts ever made.

We came out the gate with “Duracell Express Saves Christmas” holiday effort, launching Duracall Express, a delivery service which brought batteries to panicking parents in Chicago, Milwaukee and Minneapolis on Christmas Eve. I flew to Chicago myself to oversee the photography, editing the images in real time posting them to social media until 11.45pm that evening.

The next year we rolled out some off beat takes of their classic "Trust is power" Including these social animations depicting "bad baby advice."