Client: The Kraken Rum
Agency: DAWKI

This Bourbon brand came to our agency looking to refresh their look, something to match the unique vintage style of their bottle, and reflect their Bourbon's Bold & Refined taste.

I drew the compositions for the ads digitally, then collaged the mock-ups which were brought to life by working with award winning scratchboard illustrator Mark Summers. We were able to create a brand narrative that lived in the heyday of US expansion, mythologizing the bold characters that built the nation.